My name is Denerion Goldsmith. I’ve been a MUA since 2016 in the Charlotte and Rock Hil area. I started my Journey with taking a two- day class with a friend of mine of many years. She also did my makeup for my wedding in August 2015.
I went for my consultation in 2014 and before I knew it, I had used her for numerous other events before my wedding date. It was at this time the “shola beats” I will call them is when I fell in love with makeup.
When Shola Anderson IG:@lolathedol had her group class in 2016 I signed up. I personally took the class to learn how to properly apply my own makeup and lashes. The second-day models come in and she had a photo shoot lined up. My models look came out good for the first time, for me doing someone’s makeup.
I then became an independent MUA as Makeup by Denerion. I hit the ground running building my client base as a traveling MUA part-time. In 2018 I took a flight to Tamarac FL for another makeup class to learn more about the makeup industry and product branding. The class was held by a Jamaican MUA who is a YouTube Sensation Lyric Rochester IG: @lyricrochester YouTube: youtu.be/x9mq2L-mqNQ.
Taking her class was so powerful I learned so much from her as well. By sitting in her three-day class watching her and listening to how easy it could be to start my own brand. She gave me some leads on how she got her brands started and the different ways to go about getting my brand started.
These two women I hold deeply to my heart and my journey. As of today, they remain one call or text away if I need them for anything. I used the information Lyric gave me and I tried everything she told me to do. It just wasn’t working for me. The information and items I were receiving from other vendors looked and felt like what I was purchasing from a local retailer. During this time, I was purchasing lashes from different name brands. I was noticing the packaging was saying 100% 3dmink or 100% Human Hair lashes.
When after applying most of them by the end of the finished look they would need more glue, or not mold to the eye the way they should. On the back of most of the boxes or packs I purchased said Made in China. In December of 2018 I started researching information about China which is a mass production country. I learned that a lot of corners are cut to get most products out and shipped.
Please go watch the video of how my business went from Makeup By Denerion to DBA, Lashes By Denerion. I have also added Lash Tweezers to the list of items coming soon, I will have Lash Glue. I will also be doing one on one sessions, group sessions and Master Classes in the upcoming months.
Classes will be the basic Makeup application and Lash application. I look forward to working with Celebrities in the future. I would love to have celebrities use and wear my Brand “Denerion” one day.